The Motive Network - Powered by Advent 2.0
As someone who is open to learning about new ways to create an income via websites and blogging, I have been investigating a new advertising network, Motive Interactive.
First Impressions
My first impression as I go through the sign-up process is that Motive Interactive has quite a tight set of conditions which must be adhered to by publishers. This I view as a positive. Strict guidelines protect the quality of the company which will attract more advertisers and is therefore good for the publishers working with said company.
According to the Terms Of Service Agreement, Motive Interactive requires publishers own their own website (ie it’s not open to those using a free web-based hosting service). It also states that personal web pages are not allowed which makes me a little unclear whether the network is an option for those bloggers who write a personal blog.
Minimum Payouts and Publisher Size
Minimum payment threshold is $50USD which gives me the impression they are looking for medium to large publishers. Personally, I prefer minimum payouts to be set at a lower figure than this to encourage smaller publishers that are just starting out. A further indication that Motive are targetting medium to larger publishers is the condition that indicates you need to reach $50USD within a 6 month period. If you don’t reach this minimum, you will be paid what you have accumulated to date but your account will also be terminated.
While this sounds a little daunting, at least it’s something you can try for 6 months, knowing you’ll be paid for whatever you generate. Unlike other companies where you can have money tied up for an unknown period of time waiting to reach the minimum payout threshold.
How It Works
It would seem that this is basically an affiliate company. You are able to choose campaigns you’d like to promote and payment is based not just upon people viewing these campaigns but taking some kind of action.
However, it’s not simply a “buy this and you get a percentage of the sale” type of campaigns. Many of them pay out on lead generations which means if you find someone who is potentially interested in what they have to offer, you still get paid for that lead irrespective of whether or not they actually buy. Of course, each campaign is slightly different so it’s important to read what the offers are when decided which campaigns to promote on your site.
Signing Up
I had a little hiccup when attempting to sign up with this company. Based in the US, it provides the option of signing up if you’re outside of the US but would not allow me to progress without a social security number. At this stage I have used zero’s to progress to the next stage. How this will play out though, I’m unsure at this stage.
To get a sneak peak into what your account will look like, what information is available to you as a publisher and for more understanding on how to work your account, you might find the following you tube video helpful:
Overall Impression
I’m not someone who’s easily impressed by details such as the Advent 2.0 system being used. Not that it isn’t important, just that I prefer to leave these kind of details to someone else. What I want is something that is easy to use and understand and pays out. I can’t comment on the payout until I give is a proper try but my impressions so far are that it is a system that is easy to use and follow. You are also given access to a campaign manager to provide assistance as you go.
My biggest concern right now is the $50 minimum payout and the 6 month threshold for this. Time will tell if this is a company that will work well for me on this site.
If you decide to give The Motive Network a try, let me know how you get on.
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Comments
50$ minimum payout is not that high. The internet streamlines our minds so we actually think that 50$ is a lot money. When you go out in the real world here in europe, 50$ would be one day of work at minimum wage. Something like that, and now think how much effort beginning people are putting into their online venutres just to earn about 20$ and then waiting for a payout. Seriously, sometimes bloggers underestimate their value 
Rather try to make some real money with skills than selling small time stuff for, well 20$ per month, which won’t cover much costs in western countries.
The zeros for social security number is a new one for me. I hope that you will post about what happens now that you have done it.
Just wanted to drop a line in here and say thank you for a great review! Motive is excited and looking forward to working with all of you! We are now out of beta and have officially launched the new Motive CPA Network powered by our advent 2.0.
Check out the press release : http://tinyurl.com/5ty4wc
Brendan J. Smith
Chief Executive Officer / Founder
http://www.motiveinteractive.com
http://twitter.com/brendansmith
http://www.linkedin.com/in/motive
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I have seen people blog about this almost anywhere. How is it working for you?