Farewell Rubicon Project
I find the best way to decide which monetization strategies are going to most fruitful for a blog/website is to give them a go.
When I first began with the Rubicon Project, it seemed promising. While the first couple of months yielded only a few dollars, it had promise and I persevered for some time, hoping that promise would come to fruition.
Sadly, after the first few months, revenue dropped to under 50c a month and it hasn’t picked up again since.
This isn’t a massive blog in terms of traffic but I feel for the amount of real estate the Rubicon Project graphic was taking up, 22c a month just wasn’t worth maintaining it.
So, for now, I have chosen to remove Rubicon Project from the blog.
I’m not replacing it with anything in particular. Not just yet anyway. I have done a bit of moving around in my sidebars but that’s about it.
I may even return at some point in the future. We’ll see.
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Good strategy. I would do the same if I were you. I have not yet monetized my site yet though!